ECommerce nowadays covers everything from individuals to companies for sale and purchase. Commerce became e-commerce when it entered the internet and digital world. The strategy is the same as local businesses do for their customers. But in the digital world, it is a little tricky to know about the interests of customers and then provide them with services and products. However, making the decision for a specific service or product is also an important part of any business or company
What are Seed Keywords?
A seed keyword is a first word without any modifiers in, which you can say as a short-tail keyword. So, this keyword is usually made up of one or two words with a high monthly search volume on the internet. In fact, the seed keyword has high competition. You can say the seed keywords as the base of a site optimization strategy.
Why Seed Keywords are Important for Keyword Research in Ecommerce SEO?
The Seed keywords are the starting point for your Ecommerce SEO work and cover almost all-important topics of your website. Basically, the ECommerce is the shopping environment in which websites work to sale products and services. On the other hand, some websites use both ways to buy and sell products and services. So, we can say they as Ecommerce sites. Every ECommerce website has some categories with some basic keywords. So, it is important to use words in which you will provide services or products. Therefore, the Seed Keywords are the main part of any product or service category
Techniques to find Best Seed Keywords in Ecommerce SEO?
ECommerce is a big field in which there are many brands and companies working to provide products and services. So, if you are also in Ecommerce, SEO is most important to stand out from the competition. First of all, you need to know about the product or service which you will provide to your clients. After that, decide to check the competition of that specific service or product. Actually, the main product or service is the basic keyword or seed keyword. So, you can find any new seed keyword that people are looking for on the internet. For example, if you want to provide services or products related to the computer, you can select a particular part of the computer. Now, you can make it a seed keyword to use on your website and provide your services. It will become the main topic of your website.
Power of SEO
Such as you want to sell batteries online, and you can use the word “battery” as your seed keyword to work on it. After that, you can provide your services on the basis of this seed keyword “battery,” and you can make long tail keywords such as “Battery Installation Services,” “Low Price Battery,” or “Different types of Batteries”. It’s up to you to make a long-tail keyword on the base of your seed keyword.
Explore Seed Keyword ideas from your main topic
When you decide on the main topic of your brand or business, you will be able to work on the base of your main topic or seed keyword. It will help to work on your subcategories and other services. You can also use the search engine to explore the ideas of seed keywords and use them in your main topic. Moreover, there are some companies that provide a complete plan of seed keywords to use for your main topic and provide the best services to rank on Google. So, you can get SEO Services to save your time for other business purposes.
Find your competitor’s keywords
There is another way to find the keywords for your topic. In this way, you need to find competitors that have the same products or services. The competitors are using the keywords you can use on your website. It will help you to reach the viewers and provide your services and products. Basically, it is the strategy that helps the Google algorithm to understand and find the right competitor to show on the first page. So, you can also make yourself put on the first page with the help of using competitor’s keywords
Look in Google Search Console (GSC)
This is the best place to find the keywords and use them for your business and services. Basically, the GSC provides the report of keywords that people are searching on Google. So, you can also estimate from that platform and improve them to get more results on your website. In fact, it also provides the ideas of keywords that are related to your main topic. So, you can also use the GSC to get relevant ideas and work on the keywords that are more popular and people are interested in searching on the internet.
Use information in Google’s SERPs
If you want to get more accurate and concise information regarding your keywords, the best place is to use the seed keywords on the search results and see the SERPs on Google. It will provide you with more search queries and long tail keywords for your main topic. So, you can use them in your website to rank according to the Google algorithm. Meanwhile, the informative keywords are also important for brand awareness. In this way, you can use informative keywords and connect more users to deliver information related to your brand and product. It will help to encourage the customers to learn about the products and buy them after getting the information.
Attention to online forums and communities
There are multiple communities that provide information related to the brand and services. It is also a strategy to use in your search to find quality keywords for your business. In fact, there are Ecommerce communities that work to provide information regarding the products and services. So, you can use those platforms and grab the attention of users by using the main topic of your brand. It will help to get ideas about the new keywords and use them in your website.
Use Paid Tool & GKP (Google Keyword Planner) for more Seed Keywords
Google Keyword Planner is a free tool that provides a list of keywords according to the main topic. In this way, you need to use that tool to find more seed keywords for your main topic. It also helps to get unique ideas and other long-tail keywords that are more relevant to your seed keywords. But if you are not getting the right information or keywords at the keyword planner, there are some paid tools available on the internet that provide keyword ideas and long tail keywords on the base of your seed keyword. So, you can use your seed keyword in paid tools; they will show you a list of relevant keywords that you can use on your website. For example, Ahrefs and SEMrush are most popular tools that provide keyword ideas and other SEO Services to rank your website on google first page.
Conclusion
In the field of ecommerce, the seed keyword is most important and plays an essential role in making your brand or service visible on the internet. In this way, you need to decide the topic in which you will work to provide your product or service to your customers. After that, you can search for more relevant seed keywords to use on your website. So, there are different ways that you can use to get relevant keywords for your Ecommerce SEO. In this way, you can explore with the help of different tools or find the competitors. It will help to find more keywords that you can use in your website to make it visible on the internet.