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Feature image of the blog "top social media platforms and tools for marketing teams" by digital destiny

In 2023, marketing teams use about 128 different social media platforms for marketing. Making connections and networks on all of these platforms can lead to an audience that doesn’t matter. So, we will only talk about the popular and most valuable social media sites.

Today, it is very important to be aware of the most prominent networks available right now. This helps to catch the most relevant audience. There are a number of social media apps today that brands use to meet their business goals.

Each social media platform has its own unique purpose. So, I utilize each platform for a specific purpose to get the most out of it and modern digital marketers think in the same way.

There are two types of tools that are used by marketers:

  1. Social Media Management Tools
  2. SMM Panels

We will focus on the first type of tools in this post.

Some marketing teams use many social media platforms and waste time, but at Digital Destiny, my team focuses only on top platforms to ensure the effectiveness of our digital marketing services. Most probably, All top digital marketing agencies in the USA use these platforms too. So, I am going to tell you the top social media platforms and tools that marketing teams use.

Top Social Media platformsMarketing Purpose
FacebookBrand Awareness: Reach a wide audience and build brand recognition. Targeted Ads: Utilize precise targeting for various demographics. Community Engagement: Interact with customers and create a loyal following.
InstagramVisual Storytelling: Share your brand story through captivating images and videos. Influencer Partnerships: Collaborate with influencers to reach their engaged followers. Product Showcases: Display your products in an aspirational way.
LinkedinB2B Networking: Connect with professionals, industry peers, and potential partners. Thought Leadership: Share insightful content to establish authority in your industry. Recruitment: Advertise job openings and showcase company culture.
YouTubeVideo Content Marketing: Create informative or entertaining videos related to your brand. Tutorials: Share how-to guides and demonstrations. Brand Storytelling: Tell your brand’s story through engaging videos.
PinterestIdea Exploration: Share creative ideas related to your products or services. DIY Projects: Provide step-by-step guides for DIY enthusiasts. Lifestyle Inspiration: Showcase how your offerings fit into different lifestyles.
TwitterReal-Time Updates: Share instant updates, news, and announcements. Customer Service: Address customer inquiries and issues promptly. Trend Engagement: Participate in trending conversations to boost visibility.
TikTokShort-Form Video Campaigns: Create catchy and engaging short videos to showcase products or entertain. User-Generated Content: Encourage users to create content related to your brand.
WhatsappDirect Customer Communication: Provide personalized customer support. Personalized Promotions: Send targeted offers and promotions directly to customers. Exclusive Updates: Share special announcements with loyal customers.
List of top social media platforms used for marketing purposes

You’ll Know

What is Social Media Marketing?

As the name suggests, Social Media Marketing (SMM) is a great type of Digital Marketing that is done using social media platforms. People all over the world use many social media platforms that have huge relevant audiences to advertise.

There are 5 steps to successful social media marketing.

Social media strategy: The most important part of SMM is to create a plan for your campaign and content, such as picking the right platform and content for your brand.

Plan and Schedule: The next step is to plan and put the content out there. Create a good image for your brand by posting videos or infographics on your account.

Engagement: You should engage the audience by replying to the comments, tagging, and using hashtags. As a result, the audience will leave comments and share your posts, tag the company in their posts, and even start talking to each other through the instant messaging features. You will be notified about these activities of your viewers.

Reporting and analysis: It’s very important to keep track of all your posts and campaigns. So, reporting is very important to the success of a marketing strategy.

Advertising: Most of the time, you don’t have to pay to advertise your brand. But if you want to reach a certain group of people, you should put ads on platforms.

Benefits of Social Media Marketing

With the evolution of digital marketing, marketers started using social media because a huge amount of audience is shifted from traditional marketing channels to social media platforms. By April 2023, the number of social media users reached 4.8 billion users which is 59.9% of the world’s total population.

number of social media users in the world
Source: Statista | Number of Social Media and Internet users in the world

Businesses of any kind may benefit from social media marketing. If you operate a small business, you may be wondering if SMM is worthy of spending time on it. In a nutshell, yes.

So, a lot of individuals miss out on a huge chance to get their brand out there and build their consumer base by completely ignoring social media marketing. According to reports, over half of all small companies do not use social media to market their services and goods.

Reach out to a larger audience: As we have discussed there is a large audience for each type of business. Just one post share may significantly boost brand visibility but we have to create a proper strategy to get the most out of it.

Customer satisfaction has increased: Organizations use social media not only to promote to customers but also to communicate with them. This has the potential to enhance client service and foster one-on-one interactions.

The tool that is inexpensive: The expense of administering a social media campaign might be inexpensive if done effectively. The marketing staff find it simple to utilize with low overhead once the expertise, team, and program approach are in place.

Boost website traffic: Social media updates are an excellent technique to attract visitors back to a company’s website. Promoting blog material, landing page deals, and other offers may persuade people to click and connect with a company further.

Better understanding: Using each social media platform’s statistics and reporting capabilities provides an understanding of who your followers are, what material they are interested in, and how they like to interact with a company.

Selecting Social Media Platforms for Your Brand

When you have to select a perfect social media platform for your brand marketing, you should ask these questions to yourself.

Before Selecting Do This:

For SMM, Selecting the platform most suited to your company is best.

This includes: 

  • Decide whether your firm is B2B or B2C.
  • Create a buyer persona.
  • Set clear business goals.
  • Ensure your consumer base is present there. 
  • Analyze engagement rate. 
  • Make sure the platform suits the style of your brand.
  • Ensure you can maintain it regularly

Top Social Media Platforms For Marketing

You may want to utilize all platforms, but specific networks are more suited to marketing than others. That is, you must verify that you are using the right social media platform for your business to target the relevant audience. We have added the pros and cons of each platform from a marketing perspective to help you select the right platform.

The significance to businesses and authors, as well as the amount of Monthly Active Users (MAUs), determine the ranks on our social media platforms list.

Facebook

With nearly 3 billion monthly active users, Facebook is the most popular social networking site. This equates to around 37% of the world’s population using Facebook.

Over 200 million businesses (mainly small businesses) utilize Facebook tools, and over seven million advertisers regularly market their brand on Facebook, making it a safe pick if you want to establish a social network presence.

It’s simple to start on Facebook because practically all content forms function well there, including text, photographs, video, and Stories. However, the Facebook algorithm promotes material that creates meaningful connections between individuals, particularly those from close friends and family.

Pros:

  • Extensive Reach: An enormous user base allows you to reach a wide audience.
  • Advanced Targeting: Precise ad targeting based on demographics, interests, and behaviors.
  • Diverse Ad Formats: Supports various ad formats, including images, videos, and carousels.
  • Community Building: Create and engage with loyal communities around your brand.

Cons:

  • Ad Saturation: High competition can make it challenging to stand out.
  • Algorithm Changes: Frequent changes to the newsfeed algorithm can impact organic reach.
  • Privacy Concerns: Ongoing privacy controversies might affect user trust.

Instagram

Instagram, a multimedia social networking site with 2 billion MAU, is a great location to showcase your goods or services through photographs or videos. You may share a variety of material on the app.

As a brand, you may set up a profile for Instagram Business, which offers detailed data on your profile and posts. It also provides the opportunity to plan Instagram posts using third-party apps. It’s also an excellent source of content created by users from your target demographic since consumers regularly share material and tag businesses.

We have a complete suite of guides for businesses related to the use of Instagram here. Check it out and be the best already!

Pros:

  • Visual Engagement: Ideal for visually appealing products or services.
  • Influencer Collaboration: Partner with influencers to tap into their engaged audiences.
  • Storytelling: Use Stories to share behind-the-scenes content and brand stories.
  • E-commerce Integration: Features like shoppable posts enhance the shopping experience.

Cons:

  • Platform Saturation: Similar to Facebook, competition is fierce among brands.
  • Dependency on Visual Content: This may not be suitable for businesses with less visual appeal.
  • Limited Linking: Linking options are restricted, making driving traffic off-platform challenging.

LinkedIn

You may use it to keep your consumers informed about your company, hire new team members, and interact with industry partners. It is the finest choice for B2B digital marketing because it is a professional network. Forbes rates it as the greatest platform for acquiring leads, and it makes up 46% of social media traffic on B2B company websites.

Pros:

  • Professional Network: Ideal for B2B marketing and networking within industries.
  • Thought Leadership: Showcase expertise through articles and posts.
  • Recruitment: Efficient platform for hiring and displaying company culture.

Cons:

  • Limited Organic Reach: Organic content may have limited visibility.
  • Niche Audience: Not as diverse as other platforms; better suited for certain industries.
  • Higher Ad Costs: Advertising can be expensive compared to other platforms.

YouTube

YouTube is a video-sharing website that has almost 2.2 billion Monthly Active Users. Every day, users view a billion hours of videos. In addition to being the second-biggest social networking site, YouTube is frequently referred to be the second-biggest search engine following Google, its parent corporation.

So, if you utilize video to advertise your business, you must include YouTube in your marketing approach. Here’s how to set up a channel on YouTube for your business to get started. And, if you want your uploads to be noticed by a wider audience, we recommend researching YouTube SEO or adopting YouTube advertising to expand your reach.

Pros:

  • Video Content: Ideal for tutorial videos, product demos, and brand storytelling.
  • Search Visibility: Being a search engine (owned by Google), videos can appear in Google search results.
  • Long-Form Content: Supports longer and more in-depth content.

Cons:

  • Time-Consuming: Creating quality videos can be time and resource-intensive.
  • High Competition: Many brands vying for viewer attention.
  • Limited Engagement within Platform: Engagement tends to occur on videos rather than within the platform.

Pinterest

If you run an eCommerce enterprise, Pinterest is an absolute must. 87% of users have bought anything as a result of Pinterest. Individual photographs, as well as brief reviews and links for the product page, can be uploaded. Pinterest also has a shopping tool, which makes it simpler for businesses to market their items on their website.
Rich pins may be used by marketers to add context to items, articles, dishes, and app pins, as well as to reach more people through their advertising choices. It provides advertisers with a simple method to route visitors to their item’s pages and communicate with potential buyers.

Pros:

  • Visual Discovery: Users actively seek inspiration and ideas, making it great for creative brands.
  • Evergreen Content: Pins can have a longer lifespan than posts on other platforms.
  • Shopping Intent: Users often use Pinterest for shopping research.

Cons:

  • Niche Audience: Mainly appeals to specific demographics, such as DIY and lifestyle enthusiasts.
  • Limited Organic Engagement: Pin engagement doesn’t always translate to high traffic to your site.
  • Less Direct Interaction: Conversations and engagement are less direct compared to other platforms.

TikTok

TikTok (also referred to as Douyin in China) is a shortened video-sharing app with over 1.2 billion active users. Despite just being launched in 2017, it is one of the world’s fastest-growing applications and recently surpassed Google as the most accessed internet site.

TikTok permits users to make and share films ranging in length from 15 to 60 seconds, and the app includes a plethora of music, sound effects, excerpts, and filters to enrich and enhance the videos. There are videos for practically every hobby, including lip-syncs, performing arts, and tests for DIY skills and make-up instructions. In the United States, 47.4% of the users of TikTok are between the ages of 10 and 29. If your target market is young, TikTok is an excellent venue for you.

Pros:

  • Engaging Content: Short-form videos can quickly capture attention and entertain.
  • Virality Potential: Content can go viral rapidly, boosting brand visibility.
  • Younger Audience: Ideal for reaching a younger demographic.

Cons:

  • Limited Ad Options: Advertising options are more limited compared to established platforms.
  • Creative Demand: Creating engaging and innovative content is essential.
  • Short-Lived Content: The temporary nature of content might not suit all marketing goals.

Twitter

Twitter is a lively platform, with 330 million monthly active users and 353.90 total users, which many people use to acquire fresh information. It is thus an excellent marketing tool for businesses that consistently post original material. Twitter likewise makes it simple for users to post links to newly published articles and the pages, so if you use it on a regular basis, you will guide visitors to your fresh material. If you make a habit of sharing good and interesting material from additional sources, you will establish yourself as an industry authority.

Pros:

  • Real-Time Engagement: Ideal for timely updates, news, and trend participation.
  • Customer Interaction: Directly interact with customers for support or feedback.
  • Brand Personality: Allows for showcasing a brand’s unique voice and personality.

Cons:

  • Character Limit: Limited characters can be challenging for conveying detailed information.
  • High Volume: Fast-paced nature might lead to your tweets getting lost in the stream.
  • Negative Feedback: Dissatisfied customers can quickly voice their concerns publicly.

WhatsApp

WhatsApp is a messaging program used by individuals in over 180 countries, with around 2 billion monthly active users. Originally, users joined WhatsApp to communicate text messages to relatives and friends. People gradually began connecting with companies using WhatsApp.

WhatsApp’s business platform allows firms to give customer service and communicate purchase updates with customers. The WhatsApp Business app is a platform provided by Meta for small businesses, and the WhatsApp Business API is for corporate enterprises.

WhatsApp, being the most extensively used messaging network, may be an excellent consumer service medium for your company.

Pros:

  • Direct Communication: Direct and personal engagement with customers.
  • Customer Support: Effective for providing real-time customer support.
  • High Open Rates: Messages often have high open and response rates.

Cons:

  • Privacy Concerns: Users value their privacy, so unsolicited messages might be unwelcome.
  • Limited Automation: Automation features for businesses are limited.
  • Permission-Based: Businesses need user consent before contacting them.

What are Social Media Management Tools?

Before talking about tools, we must first know what Social Media Management is!

Social Media Management is a process of managing the social media profile structure, scheduling the posts, creating campaigns for your profile, and creating a larger audience for your account. The main objective of management is to maintain a good relationship with the customers or audience on social media.

Now we can simply say that Social Media Marketing tools are specifically designed to achieve this objective. The main use of these tools is to enable users to have access to multiple social media accounts from a single interface. They do all the management work for your social media accounts from scheduling to interacting with the audience. They provide a great performance analysis of social media profiles.

Benefits of Social Media Management Tools

The advantages of adopting Social Media Management Tools include the ability to quickly handle all your social media needs, including planning, publishing, scheduling, monitoring, and analyzing, to efficiently execute social media marketing strategy.

Saving Time Advanced: Planning throughout your social media channels allows you to keep a constant online presence.

Reputation Management: They enable your brand to respond promptly to bad consumer remarks, correcting issues as they arise.

Increased Brand Awareness: You have a far better chance of getting found by your target audience.

Audience Insight: The data analysis function of tools provides you with more information about your target audience.

Improved Customer Support: Monitoring and reacting to queries from clients and potential clients can aid them throughout their purchasing journey.

Faster Response Times: It is critical not just to reply to consumer comments on social media, but also to respond promptly.

Top 11 Social Media Management Tools

If you are running a diversified social media campaign for several of your clients, you may find it difficult to handle all the chores.

So, how do you keep up with all your SMM tasks?

It might be intimidating to consider all the tasks that social media marketers must do daily, from content creation and publication to analytics and reporting.

Fortunately, there are a lot of amazing social media management tools. These technologies can help you optimize your operations, save time, and guarantee that your material reaches the appropriate audience at the correct time.

Here I present you with the 11 most useful SMM Tools.

Hootsuite

Screenshot of Hootsuite Homepage
Screenshot of Hootsuite Homepage

It is utilized by over 18 million users and over 800 Fortune 1000 firms. There’s a reason why it’s a success: It’s a single platform that lets you manage and plan content, evaluate social analytics, perform social media marketing, and more.

You can schedule and post content across all of your social networks, track efficacy in real time, and turn up the volume on your best-performing material.

Every one of your social media profile materials can be viewed on one calendar. View all of your planned and published content in one place, make new pieces, and organize current ones.

Agora Pulse

Screenshot of AgoraPulse Homepage
Screenshot of Agorapulse Website‘s Homepage

Agora Pulse is also a social media scheduling software that includes capabilities for responding, scheduling, and reporting.

It is simple to observe which articles and conversations are generating revenue, prospects, and visitors. Without being an expert in Google Analytics.

You may also handle all of your receiving social media inquiries, remarks, and reviews in one location.

You’ll also be able to learn about trends and information about your business and competition.

Sendible

Screenshot of Sendible, a social media management tool, Homepage
Screenshot of Sendible Website‘s Homepage

Sendible, in addition to the majority of the functionality provided by social media management solutions, allows users to construct customized dashboards based on your branding to attract new clients.

With the bulk importer, you can plan a month’s worth of material in minutes and customize posts with profile labels, destinations, and hashtags.

You may also securely onboard customers into their own panels without exchanging passwords and maximize the time they spend with in-app permissions.

Social Pilot

Screenshot of SocialPilot, a social media management tool, Homepage
Screenshot of SocialPilot Website‘s Homepage

With its client management capability, I feel it is ideal for agencies with many team members and clients.

It offers a simple and straightforward UI that ensures a trouble-free experience.

It delivers low-cost plans with comprehensive features comparable to premium platforms.

Zoho Social

Screenshot of Zoho Social, a social media management tool, Homepage
Screenshot of Zoho Social Website‘s Homepage

It includes features for effective social media administration such as social media analytics, monitoring, scheduling, and team communication. It portrays the content flow with an easy-to-use publication schedule that allows you to order your pieces any way you choose. It distributes your updates over time, ensuring that your readership is never bored. It also offers many listening columns to help you keep on top of everything important. It reacts in real time and allows you to interact with your target market as often as you would like.

MavSocial

Screenshot of MavSocial, a social media management tool, Homepage
Screenshot of MavSocial Website‘s Homepage

MavSocial is a visual content-focused social media management platform. MavSocial can also handle your Facebook advertisements for the more expensive programs.

With social listening, you can track keywords and ideas to find and connect with a certain audience. MavSocial will create reports with actionable data. You can track real-time statistics and analyze your social media efficiency.

Crowdfire

Screenshot of Crowdfire, a social media management tool, Homepage
Screenshot of Crowdfire Website‘s Homepage

Aside from scheduling material, it also lets you operate your account on Twitter and recommends topics to share. You can automatically identify articles and photos that your target audience would enjoy, and then post them across all of your social sites to keep the timelines alive!

You can monitor your website, blog, or online store for updates and produce quick, beautiful articles for each one to simply publish across all of your social platforms.

SocialBee

Screenshot of SocialBee, a social media management tool, Homepage
Screenshot of SocialBee Website‘s Homepage

Its key features let users add, manage, and share material across several social platforms from one location. You may add the posts to an existing content schedule that spans several weeks. You will be able to upload various material kinds and ideas, schedule them, and have them disseminated automatically for you.

You may design your graphics on SocialBee by using the Canva editor. You may also use Unsplash and the website GIPHY to add stock pictures or GIFs to your articles. When your photographs and texts are complete, you may even generate hashtags based on what you currently have.

Post Planner

Screenshot of Post Planner, a social media management tool, Homepage
Screenshot of PostPlanner Website‘s Homepage

It curates and assesses content ideas and enables you to establish a timetable depending on the content kind. You can manage and plan your content on Instagram, Facebook, Google Business, TikTok, Pinterest, Twitter, and LinkedIn with a single tool. Post Planner allows you to utilize a single login to access all your accounts, even numerous accounts on all of them.

Later

Screenshot of Later, a social media management tool, Homepage
Screenshot of Later Website‘s Homepage

Later, unlike other social networking management software, focuses primarily on Instagram. Later assists you in converting followers into consumers. Use a personalized link in your Instagram and TikTok profile to attract visitors to your web page, online business, or blog.

Sprout Social

Screenshot of SproutSocial, a social media management tool, Homepage
Screenshot of SproutSocial Website‘s Homepage

It combines numerous social media features into a single platform, including social media scheduling, monitoring, and an analytics tool for enhanced reporting. Sprout develops and maintains strong network connections and integrations to assist you in unifying your consumer contact points and staying current with developments in the social landscape. You may stay ahead of your competition by using a platform that helps you make smart business decisions based on reliable data using powerful artificial intelligence (AI) and machine learning (ML) technologies.

Conclusion

Marketers are increasingly reaching out to new clients via social media networks. The good news is that you have the most valuable social media platform for marketing.

You may want to utilize as many sites as possible, but specific social media networks, as we discussed in this article, are more suited to marketing than others. You must verify that you are using the appropriate social media platform for your business’s intended audience. In this manner, your marketing strategies will be more successful regarding income generation for your company. 

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