Do you need a quick answer to how much digital marketing freelancers make in the US? Here is a quick summary of this blog:
- Digital marketing freelancers in the US earn $35 to $40 per hour and $75,000 to $78,000 annually.
- Demand for digital marketing is growing as audiences shift to digital channels.
- Over 302 million people use the internet in the US, making it a prime marketing audience.
- Freelancing in digital marketing means working independently for multiple clients.
- Freelancers enjoy benefits like flexibility, cost-effectiveness, and diverse skill sets.
- Location, experience, specialization, and services offered impact earnings.
- Specializing in skills like SEO, PPC, and content marketing can lead to higher rates.
- Setting the right prices involves understanding your worth and industry standards.
- Building a strong foundation includes acquiring knowledge, selecting a niche, and establishing a personal brand.
- Leveraging freelance platforms can help freelancers connect with clients and succeed in the field.
Do you know how much freelance digital marketers can make in the US?
Average Freelancers in the US who work in digital marketing earn $35 – $40 per hour and $75,000 – $78,000 per year. Their pay is based on their experience, skills, and how hard the job is. Expert freelancers might charge $85,000 per year, or $45–50 per hour, while beginners can earn $45,000 per year, or $20–25 per hour.
Note: We came up with the prices above by looking at how much US digital marketing freelancers charge on Upwork. Because 5 million freelancers are using Upwork in the US.
Why Digital Marketing Freelancers Make High In the US?
Do you want to know why people who work in digital marketing make a lot of money in the United States? Well, let’s take a look at some important numbers and facts!
GDP is like the money score of a country. It shows how much money a country makes by producing goods and services. In the US, the GDP is really high, which means the country makes a lot of money. For instance, in 2023, the GDP of the US is expected to be around $26.24 trillion!
Digital Marketing Freelancers
Now, let’s talk about digital marketing freelancers. These are people who help businesses advertise and sell things online. Because the US makes so much money (thanks to its high GDP), companies have more money to spend on advertising, and that’s where digital marketing freelancers come in.
|GDP in 2023 (in Trillions of US Dollars)
|United States (US)
|United Kingdom (UK)
As you can see in the table above, the US has a much higher GDP compared to other countries like the United Kingdom, Canada, Australia, and India. When a country has a high GDP, it means there is more money to spend on things like advertising, which is where digital marketing freelancers come in.
Why They Earn More
So, digital marketing freelancers in the US can earn more because the country has a big economy with a high GDP. Companies here have more money to invest in digital marketing, and that’s why freelancers can make a lot of money helping them. It’s like having a big cake to share, and digital marketing freelancers in the US get a big slice because the cake (the economy) is so much bigger!
In simple words, when a country’s economy is strong, digital marketing freelancers can earn more because there’s more work for them, and businesses have more money to pay for their help.
How Much Demand Is There For Digital Marketing?
Today demand for digital marketing in the US is increasing as fast as the audience interest is shifting from traditional channels(radio, television, etc.) to digital channels like mobile, tablet, computers, etc.
My Shocking Experience: I worked as a sales agent in a call center in 2022 for only 2-4 days(I left, Not Fired). Almost on the second day, I started dialing numbers. While dialing, I got the call answer from a US citizen. I offered him mobile packages, but he answered: “I haven’t a mobile phone and not even a landline.” – I think he was talking from someone else’s landline. I was shocked to hear that a person living in the US does not even have a landline!
But Do you know that 302.173 million people use the internet in the US?
So, where is an audience there is marketing.
According to Zippia, 29.7% of US businesses are online which amounts to 9.6918 million of the total United States Businesses.
Not just that, Google Trends shows a consistent increase in Digital Marketing in the US over the period of the past 5 years.
It means the future of digital marketers is safe.
I must say that you can achieve your dream life through digital marketing.
Now, what is freelancing and how can you be one of the highest-paid digital marketers?
Let’s explore freelancing as a digital marketer then I will share strategies to achieve that role.
Understanding Freelance Digital Marketing
Any job that a person does independently is known as freelancing. When It is done in the field of Digital Marketing, it is called Freelance Digital Marketing.
For example, If you work for multiple clients or companies individually rather than being employed by a single employer on a long-term basis, you will be called a freelancer.
Usually, remote-based work is known as freelancing but it is not an official definition.
In 2023, there are a lot of freelance jobs in the digital marketing business. Recent data from Exploding Topics shows that 73.3 million Americans work for themselves. This is 44.6% of the US workforce of 164.3 million people and 21.6% of the US population of 340 million people. This is also happening in other parts of the world.
Flexibility: As a freelancer, you can choose your clients, tasks, and work hours. This gives you the freedom to keep a good mix between work and life and to work on projects you’re really interested in.
Cost-Effectiveness: Businesses can save money by hiring you as a freelancer instead of keeping a full-time marketing team on staff. Freelancers often have fair prices and can be hired for a single job at a time.
Time management: As a freelancer, you will work on more than one job at a time, so you will be able to use your time well.
Diverse Skill Sets: You will have diverse skill sets, allowing them to provide comprehensive digital marketing solutions. You will be able to handle everything from creating content to managing ad campaigns and analyzing data. It is because of working on multiple unique projects.
Now that you understand the significance of freelance digital marketing, let’s look at the factors that can impact your earnings in this field.
Factors Affecting Freelance Digital Marketer Earnings
Are you thinking about how can location affect a freelancer’s earnings because most of the freelancers work online? Let me give you an explanation.
City vs. Country
Your location is one of the most important things that can affect your income as a freelance digital marketer. Whether you live in a city or a small town, the cost of living and market desire for digital marketing services can be very different.
Earning Big in Cities
The cost of living is high in big cities like New York City, Los Angeles, or London, and businesses often have to spend more on marketing there. Because of this, digital marketers who work for themselves in these places can charge more for their services. But the competition may be tough, so you’ll need to stand out if you want to do well.
According to the U.S. Bureau of Labor Statistics, the median yearly salary for a marketing manager in May 2022 was $140,040, but many in cities made much more than this.
Thriving in Smaller Towns
Prices for freelance digital marketing services may be lower in smaller towns or places with lower costs of living. But you might have less competition and could become known as an expert in your field. Also, you might have lower costs, which would let you keep more of what you earn.
Experience Is The Key To Success
Are you worried about how you’ll get that kind of experience? Don’t worry, I’ll tell you later in this blog how to build strong foundations that will help you.
The Power of Portfolio
As a freelance digital marketer, having a strong portfolio is one of the best ways to increase your chances of making more money. Your portfolio shows possible clients what you’re good at, what you know, and what you’ve done well in the past. It gives real proof that you can get things done, which can make clients more willing to pay for your services.
In a study done by Zety, 91% of employers consider that seeing work samples is very important when hiring a freelancer. Having a portfolio that is varied and powerful can help you stand out from the crowd.
Clients value experience and they are often ready to pay more for digital marketers with a history of success who have worked in the field for a long time. Your portfolio should show off your most important achievements and the good things you’ve done for your clients’ companies.
PayScale says that the median yearly salary for digital marketing managers with 5–9 years of experience is around $73,098.Those with 10–19 years of experience can make over $100,000 per year.
Strategies for Marketers with Experience
Experienced digital marketers can take the following steps to increase their earnings:
Expand Your Services: If you want to reach more customers, you might want to offer a bigger range of digital marketing services. For instance, if you have expertise in SEO, you could also offer content marketing or social media management.
Build Long-Term Relationships: Focus on building ties with clients that will last for a long time. Experienced workers can make a lot of money from repeat clients and word-of-mouth.
Stay up-to-date: The digital marketing world is always changing. Invest in learning all the time so you can keep up with the latest trends and tools. Clients are more likely to hire marketers who can give them answers that are on the cutting edge.
Now that we’ve talked about how area and experience affect earnings, let’s talk about how specialization can help you make more money.
Specialized Skills and Earning More
In the world of digital marketing, specific skills are as valuable as gold. Businesses are usually ready to pay more for experts who can do great work in certain areas.
Businesses are often ready to pay more for experts who can do great work in certain areas.
Here are some highly sought-after specialty skills:
Search Engine Optimization (SEO): An SEO expert helps businesses improve the position of their websites in Google’s search results so that they get more organic traffic.
Pay-Per-Click (PPC) Advertising: PPC experts can build and optimize paid advertising campaigns to get the most return on investment (ROI).
Social Media Management: People who specialize in social media are great at making and managing social media plans that get more people involved and make a brand more visible.
Content Marketing: People who are good at content marketing can make content that is interesting, useful, and easy to share, which brings in and keeps people. According to a report from the Content Marketing Institute, 72% of companies have a content marketing plan. This shows how much demand there is for content marketing specialists.
Email Marketing: Experts in email marketing create successful email campaigns that keep leads interested and get people to buy.
Analytics and Data Analysis: People who can understand data and give ideas that can be put to use are in high demand.
The Value of Specialization
Specialized skills are hard to come by and often require extensive time and effort to develop. As a result, specialists can command higher rates for their services.
A study by Marious Westhoff, a writer for LinkedIn, reported that a digital marketer can earn 20% more than his non-specialized counterparts.
The importance of specialization is further emphasized by a survey conducted by Moz, which revealed that SEO professionals with specialized skills, such as technical SEO or local SEO, tend to earn higher salaries.
Range of Services Offered
Explore how the variety of services you provide can impact your income as a freelance digital marketer.
Full-Service vs. Specialized
The range of services you offer can significantly influence your income as a freelance digital marketer. Some freelancers offer comprehensive digital marketing solutions, handling everything from strategy to execution. Others choose to specialize in specific areas and provide a limited number of services.
A report by the Digital Marketing Institute indicates that 53% of digital marketing professionals believe that specialization can lead to higher income.
Freelancers who offer a full suite of digital marketing services, including strategy development, content creation, social media management, and paid advertising, can charge premium rates. Clients value the convenience of having all their marketing needs met by a single provider.
Specialists in Demand
On the other hand, specialists who focus on one aspect of digital marketing, such as email marketing or SEO, can also earn top dollar. Their expertise in a particular area makes them invaluable to businesses seeking targeted solutions.
The ability to adapt your service offerings to meet the specific needs of your clients is a valuable skill. It allows you to tailor your services and pricing to maximize your income.
Your pricing as a freelance digital marketer can vary widely depending on the services you offer. Here are some average rates to consider:
Content creation: Freelance content creators typically charge between $25 and $150 per hour, depending on their experience and expertise.
Social media management: Rates for social media management services can range from $15 to $100 per hour, with experienced specialists commanding higher fees.
SEO services: SEO specialists often charge between $50 and $200 per hour, depending on their level of expertise and the complexity of the project.
Paid advertising campaigns: Managing PPC campaigns can earn freelancers between $50 and $150 per hour, with additional fees based on ad spend.
Calculating Your Worth
The key to setting the right prices for your services lies in understanding your worth. Consider factors such as your experience, skills, and the unique value you bring to each project. Conduct market research to gauge industry-standard rates, and adjust your pricing accordingly.
A report by Payscale estimates that freelance digital marketers earn an average of $25 per hour, with rates ranging from $10 to $100 per hour. However, your income potential can vary significantly based on factors such as location, experience, specialization, and the range of services you provide.
Setting Foundations Freelance Digital Marketing Career
Everything has a foundation. If it is strong then the rest of the building will be more powerful and if that’s not the case then your building will fall no matter how strong it is..
Let’s uncover how you can build strong foundations in Digital Marketing.
Learning the Ropes
If you’re considering a career as a freelance digital marketer, the first step is to acquire the necessary knowledge and skills. Here’s how you can get started:
Online Courses: Take advantage of online courses offered by platforms like HubSpot Academy, Google Digital Garage, and Coursera. These courses cover the fundamentals of digital marketing and provide certifications that can enhance your credibility.
Books and Articles: Expand your knowledge by reading industry-relevant books and articles. Staying informed about the latest trends and best practices is essential in the ever-evolving field of digital marketing.
Select Your Specialties
Choosing a niche or specialization is a critical decision that can shape your freelance career. Consider the following when narrowing down your focus:
Assess Your Interests: Select a niche that aligns with your interests and passions. Working in an area you’re passionate about can make your job more enjoyable.
Market Research: Investigate the demand for different digital marketing services within your chosen niche. Analyze your competition and identify gaps in the market where you can excel.
Building Your Brand
Establishing a strong personal brand is essential for attracting clients and building your reputation. Here’s how to do it effectively:
Online Presence: Create a professional online presence through a website and active social media profiles. Use these platforms to showcase your portfolio and share valuable insights with your audience.
Networking: Connect with other professionals in the digital marketing industry. Attend conferences, webinars, and local networking events to expand your network and learn from others.
While it may not be necessary to register your freelance business at the outset, doing so can offer several benefits:
Increased Credibility: Registered businesses often appear more credible to clients.
Brand Protection: Registration helps protect your company’s name and logo.
Access to Funding: Registered businesses may have access to funding options that can fuel growth.
Entrepreneurship and Business Skills
Building a successful freelance digital marketing career requires more than just technical skills. Develop key business abilities, including:
Communication: Effective communication is crucial for client interactions and project management.
Presentation: Learn how to present your ideas and strategies persuasively.
Analytical Skills: Develop the ability to analyze data and extract valuable insights to inform your strategies.
Financial Literacy: Understand basic financial concepts, such as budgeting and taxation, to manage your freelance business effectively.
Crafting Winning Proposals
Creating compelling digital marketing proposals is essential for winning clients. Consider the following tips:
Proposal Structure: Structure your proposals with clear objectives, strategies, timelines, and budgets. A well-organized proposal demonstrates professionalism.
Customization: Tailor each proposal to the specific needs and goals of the client. Show that you’ve done your homework and understand their business.
Case Studies: Include case studies and success stories in your proposals to demonstrate your expertise and the results you’ve achieved for previous clients.
Pricing your digital marketing services effectively can make a significant difference in your income. Here are some strategies to consider:
Market Research: Research the pricing strategies of your competitors and understand the market rates for different digital marketing services.
Hourly vs. Project-Based: Decide whether to charge hourly rates or offer project-based pricing. Each approach has its pros and cons, so choose the one that aligns with your business model.
Value-Based Pricing: Consider pricing based on the value you provide to clients. If your services can significantly impact a client’s revenue, you can justify higher rates.
Leveraging Freelance Platforms
Online marketplaces like Fiverr and Upwork can connect you with potential clients. To succeed on these platforms:
Profile Optimization: Create a compelling profile that highlights your skills, experience, and past successes. Use relevant keywords to enhance your discoverability.
Portfolio Development: Build a diverse portfolio that showcases your best work. Include case studies, before-and-after examples, and client testimonials to build trust.
Client Reviews: Encourage satisfied clients to leave reviews on your profile. Positive reviews can boost your credibility and attract more clients.
In 2023, freelancing in digital marketing is full of exciting chances for success. To do well, you need to know what affects your income, specialize in popular skills, and build a strong business base.
Your earnings depend on where you live, how much experience you have, what you’re really good at, and the services you offer. Keep learning, stay flexible, and make your clients happy.
In the world of digital marketing, your income skyrockets if you’re dedicated skilled, and bring lots of value to businesses. So, start your freelancing journey with confidence, and your income will take off in this exciting field!
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