Digital marketing, often known as Online Advertising or Internet Marketing, entails promoting items or services using digital or electronic media. It uses digital platforms to reach out to specific customers and companies. Companies use a range of online venues to reach their target audience, including social media, email marketing, online flyers, banners, pay-per-click advertisements, and more.
Customers nowadays are tech-savvy and impatient, expecting services to be available when and when they want them. Consumption of digital material is continually increasing, thanks in part to the broad availability of low-cost smartphones, tablets, and internet access.
Types of Digital Marketing
Here are some key types of digital marketing:
- Content Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Affiliate Marketing
- Email Marketing
- Instant Messaging Marketing
Content Marketing provides high-quality, relevant material for certain target groups.
SEO is the art and science of optimizing websites for them to rank higher in organic search engine results. SEM includes both pay-per-click (PPC) advertising and free organic search strategies.
Social media marketing is used to achieve online marketing goals with the help of social media like Facebook, Instagram, etc.
In Affiliate Marketing, businesses pay affiliates to drive traffic or sales to their websites through the affiliate’s marketing efforts.
Email Marketing allows businesses to engage directly with their consumers.
With the growth of instant messaging applications, businesses now have new ways to engage with their clients in real time.
Digital Marketing History Complete Timeline
|The phrase “digital marketing” became popular with the development of server-client architecture and the increased usage of personal computers.
|The first clickable banner was used by HotWired, an online magazine, ushering in the era of digital marketing.
|Lou Montulli invented cookies, which are little data packets generated by web servers when you visit a website and kept on your computer.
|Alexa, LookSmart, and HotBot were among the new internet search engines and tools released.
|Google emerged as a prominent player while Microsoft’s MSN search engine and Yahoo online search debuted.
|The term “web 2.0” was coined. It was a watershed event in the history of digital marketing. Users could exchange content and participate in online activities.
|The century changed, the millennium changed, and the year changed when 1999 became 2000. The date adjustment caused quite a stir on the internet. This led in crashes, which forced several small search engines to disappear.
|LinkedIn was developed to assist recruiters in identifying qualified individuals and vice versa. It was a professional-oriented social networking platform.
|MySpace was the first social networking site to go live. Businesses saw the platform’s potential and quickly adopted it to reach a huge audience at a low cost.
|E-commerce sales in the United States alone had reached around $3 billion, confirming the significance of the digital marketing business.
|YouTube was launched, and it has since garnered millions of subscribers and users.
|The century changed, the millennium changed, and the year changed when 1999 became 2000. The date adjustment caused quite a stir on the internet. This led to crashes, which forced several small search engines to disappear.
|The streaming service Hulu and a site called Tumblr (a microblogging site) were both established.
|China surpassed the United States as the nation with the most internet users. This year saw the birth of the music-sharing website Spotify.
|Google Instant was released, allowing users to access real-time search engine results.
|WhatsApp, a mobile messaging program, was released. With “WhatsApp Business” accounts, this app now provides businesses with a variety of methods to market their products and services.
|web use surpassed TV viewing, particularly among the younger population, and Google Plus and Google Panda were introduced.
|Budgets for social media marketing surged by 64%.
|This year saw the debut of Facebook Messenger, as well as targeted marketing on LinkedIn as well as other social sites. This had been the year that mobile devices surpassed desktop computers in terms of browsing and shopping.
|$628.63 billion was spent on online marketing. Total Google-sponsored search spending has increased by 16%.
|Digital Marketing generated better ROI for companies than other channels.
|According to 90% of B2C organizations, social media has become the most preferred content marketing channel.
|$628.63 billion was spent on online marketing. Total Google sponsored-search spending has increased by 16%.
|46% of advertisers invested more money in PPC this year.
|The AI chatbots were introduced into the digital realm, affecting many things in digital advertisements.
|It was estimated that global digital advertising spending reached 522.5 billion US dollars.
|AI chatbots were introduced into the digital realm, affecting many things in digital advertisements.
|Google Launched Helpful Content Update. Major trends this year are anticipated to revolve around influencers, chatbots, and unique content that engages your audience.
History of Digital Marketing
Do you know when digital marketing started in the world?
Now that we’ve grasped the fundamentals of digital marketing let’s try to trace its beginnings and progress to the present – a quick glance at the background of digital marketing.
The digital era began with the introduction of Internet platforms, which allowed people to search for information but not distribute it. Marketers were apprehensive about leveraging the online medium for marketing at this point since the internet was not extensively distributed.
The term “digital marketing” was established when server-client architecture was introduced, and PC use increased in the 1990s.
Let us attempt to establish a digital marketing history timeline here!
The 90s and The Rise of Digital Marketing
The first clickable banner was deployed by an online magazine called HotWired in 1993, ushering in the era of digital marketing. Their goal was to boost subscribers and promote the magazine.
The introduction of Yahoo! in 1994 was a watershed moment in the growth of digital marketing. In its first year, Yahoo! got a large number of hits, prompting company owners and marketers to reevaluate their approach to digital marketing. They began optimizing their websites to satisfy the needs of search engines.
Lou Montulli introduced cookies in 1994, which are small data packets produced by web servers when you browse a site and store them on your computer. Cookies have become indispensable for accessing websites and tracking users’ activity, giving businesses important information about their customers’ preferences.
In 1996, new internet search engines and tools such as Alexa, LookSmart, and HotBot were introduced. Google emerged as a key participant in 1998, coinciding with the debut of Microsoft’s MSN search engine and Yahoo online search.
Web 2.0 was introduced in 1999. It was a watershed moment in digital marketing history. Users were able to share material and engage in online activity. Due to this, a large number of blogging websites emerged, including Wikipedia.
Digital Marketing, Social Media, And The Modern Era
As the century changed, Millenium changed, and the year changed when 1999 converted into 2000. The date change was a big issue online. This resulted in crashes, and they caused many tiny search engines to dissolve. This allowed strong giants to establish themselves securely.
LinkedIn was created in 2002 to help recruiters identify eligible candidates and vice versa. It was a social media site for professionals.
MySpace was the first social media site which was launched in 2003. Businesses realized the potential of these platforms and soon adopted them to reach a large audience at a low cost. The new age of marketing dawned during that time.
By 2004, e-commerce revenue in the United States alone had reached approximately $3 billion, establishing the digital marketing industry’s prominence.
YouTube, the now massively popular video-sharing network, was founded in 2005 and has since attracted millions of subscribers and users.
Search engine traffic increased significantly in 2006, hitting nearly 6.5 billion in one month. To compete with Google and Yahoo, Microsoft replaced MSN with Live Search. This year also saw the introduction of Twitter and the rise of the use of split testing in marketing. Amazon accomplished extraordinary e-commerce sales of more than $10 million.
WhatsApp, a mobile messaging program, was created in 2010, and it now offers companies a variety of tools, including ‘WhatsApp Business accounts, to market their products and services.
Budgets for social media marketing increased by a whopping 64% in 2012.
Facebook Messenger was introduced in 2014 and targeted adverts on platforms such as LinkedIn and other social media sites were available. This year also marked the first time that mobile browsing and shopping exceeded desktop PCs.
Few Social Media Facts
The average American spends 37 minutes each day on social media. According to the stats, Facebook is the platform of choice for 99% of digital marketers, followed by Twitter (97%), Pinterest (69%), and Instagram (59%). Notably, 70% of B2C marketers have successfully acquired clients using Facebook, while 67% of Twitter users are likely to purchase from firms they follow on the network. Furthermore, an astonishing 83.8% of premium firms have a Pinterest presence. Facebook, LinkedIn, and Twitter are the top three social media platforms that are popular among marketers.
Founder of Digital Marketing
So, the question arises who is the founder of digital marketing?
The dispute over who is the father of digital marketing is still ongoing. Some say that Marconi deserves credit for delivering the first radio transmission, while others credit Ray Tomlinson’s first email sent by him in 1971. Some, on the other hand, think that Philip Kotler, with his unrivaled understanding of the field of study, deserves to be recognized as the genuine founder.
Because digital marketing refers to using digital mediums for marketing, So, credit should be given to Marconi as radio is a digital device and it is used for marketing till now.
Key Turning Points In Digital Marketing History
Digital Marketing growth was linked to the growth of the internet and social media platforms, as we have discussed earlier. But there were some key turning points that led Digital Marketing to a successful path.
Here we will investigate them!
There is no doubt that the introduction of search engines was a primary key point for Digital Marketing. We have provided data above that is all about the growth of search engines.
We have also discussed earlier the innovation of social media and its engagement with Digital Marketing.
The Accelerated Mobile Pages (AMP) effort by Google has highlighted the importance of mobile site SEO optimization. This is especially relevant given recent mobile usage numbers. A survey shows that 52.2 percent of all online traffic came in 2019, a huge rise from 16.2 percent in 2013.
The increasing prevalence of mobile usage, as well as the AMP project’s influence, highlight the importance of ensuring that marketing campaigns are not only accessible on larger devices but also provide a seamless and consistent experience with no significant visual or performance discrepancies on smaller screens.
Consumer Data & Targeted Campaigns
Consumer data and tailored advertising are key advancements in digital marketing. Data has become critical in developing accurate and individualized marketing tactics.
Today’s brands try to increase consumer interaction and foster a strong feeling of community and loyalty.
Knowing where you’ve been might help you find your path ahead. This is also true in marketing. Knowing the origins of digital marketing is essential for determining how to effectively utilize current technology and methods.
Since its modest beginnings a few decades ago, the digital marketing sector has changed dramatically; it is a dynamic one that is always changing.
Digital marketing experts should stay updated with emerging technologies and trends, changes in search engine algorithms, and more. They can’t afford to get caught off guard. A Digital Marketing expert must discover strategies to adapt to this shift.
Nobody, after all, can afford to fall behind in this competition!
What factors have influenced the progress of digital marketing?
There were several factors along the way which helped Digital Marketing to grow significantly. There is no doubt that the introduction of search engines was a primary key point for Digital Marketing. Also, the invention of social media was a very big help to digital marketing.
How has social media influenced the growth of digital marketing?
The invention of social media was a very big help to digital marketing. According to the stats, Facebook is the platform of choice for 99% of digital marketers, followed by Twitter (97%), Pinterest (69%), and Instagram (59%).
Who was the first digital marketing agency in the world?
HotWired is considered the first person who bought banner ads for marketing purposes.